With companies like Tinder already in the industry, when Whitney Wolfe launched Bumble in September 2014, there wasn’t much buzz about it as people didn’t expect it to go so far. With the little attention that it got, Whitney Wolfe took the opportunity to establish a company that would take over the industry right under her competitors’ noses.
Less than five years in business, Bumble has grown to a 1 billion dollar worth and has accumulated more than 10 million clients worldwide. Seeing that Bumble had become a worthy opponent, in 2016, Match Group, owner of Tinder and PlentyOfFish dating apps attempted to acquire it for 450 dollars, an offer that was firmly rejected by Whitney Wolfe. Less than a year later Match Group launched a complaint against Bumble under the claims that Bumble was infringing patents under the ownership of Tinder.
Finally, Whitney, founder, and CEO of Bumble has responded to the claims with an elaborate letter in which refers to the complaint as baseless and accuses Tinder of being bitter over the fact that she refused to sell Bumble. Whitney Wolfe is the definition of a strong woman in business.
Whitney Wolfe Graduated from the Southern Methodist University with a degree in International Studies. During her time in college, Whitney sold bamboo tote bags to the victim of the BP oil spill. She attracted the attention of the celebrity stylist Aufdenkamp who joined forces with her to launch the Help Us Project. Upon the completion of her college studies, Whitney began working with orphanages in the South East part of Asia.
At 22 years of age, Whitney moved back to the US and began working at the hatch lab through which she was introduced to Chris Gulczynski of Tinder. She started working for Tinder as the VP of marketing and came up with the name Tinder. Despite doing such incredible work in her department, Whitney left Tinder on a bad note accusing the company of sexual harassment in a lawsuit which was settled for a million dollars in her favor.
Owing to her experience in Tinder, Wolfe came up with the idea for bumble, a dating platform for women that has recently launched BumbleBizz and BumbleBFF apps for making friends.