Sunday Although much is known and loved about Sunday Riley the beauty brand, little is known about the woman behind the brand, creator and Texas entrepreneur, Sunday Riley. She has been gracious enough to let us into her world and share some of her personal beauty secrets, her thoughts behind launching new products, and the deciding factors or motivations behind making huge product changes within the beauty line. She feels a sense of responsibility to provide the best product possible for consumers.
Sunday Riley explains how when she launched the company in 2009, there was a serious lack of knowledge and resources in what she calls “green technology.” Green technology includes the combination of botanical ingredients and science-based ingredients. She expresses her desire to make the absolute best products as possible for consumers. If she feels as though one of her products are not performing to the capacity in which she desires, she pulls it from production. She realizes that producing the perfect formula takes time, patience, and dedication, in which she is willing to see through if that means providing consumers with the best product possible.
Most of what Sunday Riley learned was on the job. Everything from texture, scent and experience is thoroughly considered during the formulation process. She holds a great amount in all of her products, however if that prides dwindles in the least bit with any product, she cuts them from the line. If there is any room for improvement, she will certainly find it, even if it takes 100 tries.
She understands that the key to a beautiful complexion, is healthy skin. The ever-popular product “Good Genes” which is a lactic acid treatment helps to cleanse the skin by removing impurities and dead skin. As she explains, one has to cleanse their face. A person can spend billions of dollars on the best products that the world has to offer, but if it’s being slathered on dead skin, then the process is pointless.
Her products cover all of the necessities that are needed to take care of and beautify consumers’ faces from point A to point Z. Sunday Riley as a person is the entire package, and she’s teaching us how to be also through her infamous brand. It’s no wonder her Dad picked a unique and beautiful name for her. Dad knew that she was destined for greatness!