Doe Deere, born in Russia and raised in New York City, is the founder and CEO of Lime Crime Cosmetics. What first started as a username for an online-based DIY fashion line later transformed into the well-known company that was established in 2008. The name came about from her favorite color and having a vision of creating such bright cosmetics in her line, it might be illegal for them to be worn out in public. Now the name stands for the “color revolution” and encourages their customers to break makeup rules. Deere calls her makeup brand’s fans Unicorns, because she says it takes a brave and colorful person to wear the shades they produce at Lime Crime. The brand has revolutionized makeup with their eccentric makeup, hair dye, and nail polishes and its uniqueness has helped them succeed. Nine years later, Doe Deere has proven herself in the makeup industry and is a great example for those wanting to create their own successful business. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere
Starting a business can be quite intimidating and might even seem impossible, but with drive and determination anything can be done. If your personal passions are mixed into your business and your business plan is carefully thought out, creating a successful business is inevitable.
Including your passions in your business will help you stay motivated while building your company up to success. Your passions can drive your business ideas and you will want to put more work in because it will be something you want to succeed. Doe Deere serves as a great model for this. She took what she was passionate about — colorful makeup products — and used that passion to create a brand that is extremely popular. Although not all passions make great business ventures, due to market trends, it is quite possible that what you’re passionate about may lead you to a prosperous business. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns
Another guideline for a successful business is a well developed business plan. Before your company is launched, every detail should be planned to know exactly what you need before taking the leap. A successful business plan is also necessary when trying to convince loan issuers, such as banks, to invest in your business. If every detail of your business is outlined, loan providers will have more of a reason to believe that your company will be successful and will be more willing to invest. Learn more: https://www.pinterest.com/explore/doe-deere/
What is most important to remember is that building up a business takes a lot of time, money, and determination. Although it may seem tough at the start, creating a successful company is possible as long as you are passionate, thorough in your planning, and aware of market trends. Doe Deere and other successful CEOs worked hard to get to where they are, and you are capable of doing the same.