The art of global brand marketing in the new digital age is no longer as straightforward as traditional marketing used to be. With the adoption of digital and social media platforms, Steve Lesnard can attest to significant changes in strategies used to introduce new products to the market. However, these strategies can prove counterproductive when not used properly. At the heart of product introduction are two key principles in getting the whole process right by articulating the clear benefits and value addition to consumers’ lives.
The first step is keeping it simple by getting the storyline right to make the product memorable. This process may sound easy but outlining what is fresh and superior while highlighting clear benefits to consumers who are not conversant with the given product is not that simplistic. To deliver on this aspect, marketing teams should pay attention to the most relevant and innovative aspects of the product they want to communicate.
To Steve Lesnard, Apple offers one of the best examples in this regard using its advertising slogan promising to put more than ten thousand song in a user’s pocket. The company cut to the chase by focusing on the exact value to the consumer, setting apart the iPod as the go-to product when other companies concentrated on highlighting complicated technical advancements, not of interest to potential clients. By showing those seeking to enjoy their music on the go how to do so in a convenient manner, the iPod proved to be the exact product such consumers were looking for.
The other principle revolves around making the product real by bringing it to life. Here, the focus is on consumer experience — the best way to do this tying the product’s storyline to the right context using different media. Here, the use of videos is a great idea since not only do they allow you to highlight the product’s best features using today’s vibrant and dynamic marketing tools, but they also leave a lasting effect on potential customers’ minds. Brands can make this better by highlighting consumer testimonies.
Steve Lesnard urges you to take a look at Yeti in this case. Yeti joined an already established market but still broke through the industry by connecting the use of its coolers to the outdoor lifestyles of its products ambassadors. These ambassadors were keen on either keeping their drinks cooler or warmer for longer. As such, the company struck a chord with other consumers who were looking to solve the same problem.
For any new product marketing campaign, using creative ideas to bring the product to life while highlighting the clear benefit to the consumer, and directly linking it to an ambassador’s way of life, will almost always guarantee you success.
Michael Nierenberg is currently the chief executive officer and the current president of the real estate investment trust New Residential Investment Corp. In addition to this, he is also a member of the Board of Directors and is the chairman since 2016. As of June 2018, Wallmine reported that Nierenberg’s net worth is at least $43.8 million. Before his ventures in New Residential Investment Corp, Michael Nierenberg worked as the chairman of Samuel Waxman Cancer Research Foundation in 1996. After that, he spent seven years working at Lehman Brothers before ultimately joining the Bear Stearns for fourteen years.
During his stay at Bear Stearns, he held a lot of leadership positions such as the head of interest rate and foreign exchange trading operations, and both co-head of structured products and mortgage-backed securities trading. After his stay in the Bears Stearns, Nierenberg worked at JP Morgan as the head of Global Securitized Products. Michael Nierenberg also gathered experience as a managing director and head of Global Mortgages and Securitized Products during his stay at Bank of America Merrill Lynch. He was also the Managing Director in Fortress Investment Group before founding the New Residential Investment Corp in 2011. Because of Nierenberg’s leadership, NRZ became one of the top performers in the industry.
Nierenberg is able to take advantage of challenges in order to improve the position of the company. In addition, New Residential Investment Corp was able to provide $0.50 dividends to its shareholders for three quarters last 2018. Michael Nierenberg’s accumulated experiences during his tenures in different companies enable him to steer the NRZ’s wheel into a better position. He is able to improve the firm’s position even in tax changes such as the Tax Cuts and Jobs Act that raises rates in 2017. He makes sure that the firm’s assets will still be able to yield value even during the high rates. New Residential Investment Corp is a real estate investment trust or REIT that specializes in investments related to residential real estate. The firm is usually targeting investments in excess mortgage servicing rights or Excess MSRs, residential mortgage-backed securities or RMBS, and residential mortgage loans. The firm is also open in investing other opportunistic investments.
Paul Mampilly is well known for his great insights that have guided many people into making profound investments decisions, especially in critical moments. His intelligence in investment saw him win in a competition in 2009 where he turned $50 million into $80 million having a gain of 76%. The Banyan Hill Publishing member works in the position of the senior editor. His business work focuses on guiding the Main Street Americans to gain wealth in technology, growth investing, small opportunities and in the stocks of companies with small market capitalization.
Paul Mampilly started working in 1995 as the assistant portfolio manager of Bankers Trust. His career life continued to progress when he landed a new job at the Deutsche Bank holding one of the senior most positions in the institution. He later got another lucrative job at the ING where he was in charge of managing accounts that were worth millions of dollars. He has also worked for Kinetics Assets Management as the manager of the organization’s hedge fund. Through his excellent leadership style, the organization’s assets grew to $25billion from $6 billion with average annual returns of 26%.
Insight on Cryptocurrency
Paul Mampilly believes that cryptocurrencies like Bitcoin are unlikely to last. He argues that such currencies are always overpriced. When introduced to the market, they attract huge public interest leading to fast growth which in most cases turns out to be temporary. He advises people to always to take time to do exhaustive research before making any form of investments to avoid future loss. In 1999 he had warned some of his friends against investing in cryptocurrencies. Since they ignored him, they later encountered significant declines in their investments.
Paul Mampilly left the Wall Street and formed his firm, Capuchin Consulting with the motive of helping people to make profitable investments. With his team, they always do proper research on investments opportunities. He then writes his investment recommendation on the stocks that he believes are profitable. He provides every detail that will aid his readers in understanding how a particular investment would perform. Mampilly accompanies his insights with examples to assist his readers in understanding.
Paul Mampilly has brought a revolution in the field of finance through the vast knowledge and assumptions he has shared with others. He is a great expert in the field, and he is among the most sought out gurus in the field. Due to his expertise in the field, he has acquired a chance to work in a vast number of firms besides being requested to share his counsel on many media platforms. Among the major interviews, he has been involved in include those at the CNBC, Bloomberg TV, among others. He has earned the respect of many people through his realistic advocations, and he has helped many investors make the right choices concerning their ventures.
Paul Mampilly graduated from the Fordham University in 1991, and he later started his career at a bankers trust firm where he served as an assistant portfolio manager. He has also served in a vast number of hedge fund management firms through which he has boosted his skills in the field of finance. His skills and strategies in the field have seen him gain insight to mentor other people, especially the young entrepreneurs. He continues to preach the importance of employing the use of unique approaches towards the management of a firm to ensure that it rises to the top. He was also a powerful feature at the Wall street journal where he strived to share his counsel with others concerning finance and the entire field of investment.
Paul Mampilly had also served various roles in many prestigious firms and achieved a breakthrough in his career when he served at the Deutsche Bank and ING. He has continued to perfect his skills in the field over the past years. Additionally, Paul Mampilly has also won numerous awards that were offered to him as a sign of his recognition for the major developments and contributions he has brought in the field of finance. He is passionate about paying attention to other people with the aim of sharing ideas with them and acquiring knowledge about the field. His dedication towards work has played a major role in boosting his career.
Gareth Henry is a person of Scottish descent who works in the financial industry. After completing his secondary education he attended Heriot-Watt University. In 2001 he graduated with honors and earned a bachelor of science degree in actuarial mathematics and statistics. Upon graduation, he was hired by Watson Wyatt where he was engaged in management research. He then joined Schroders which is a money management company. He was employed in their multiasset-class group where was was one of the product managers.
He changed positions in June 2007 and joined Fortress Investment Group, an American alternative assets management firm based in New York City. Gareth Henry worked in their London, England, offices. He started out as the head of international investor relations, a position he held for six and a half years. In January 2014 he was promoted to global head of investor relations in this firm’s Fortress Liquid Markets division.
During the course of his professional career, Gareth Henry has been referred to as a person deeply experienced in global investor relations. He has shown that he is more than capable of meeting the needs of his clients including those in Europe, the United States, Canada, the Middle East, and in Asia. He can adjust financial strategies based on market cycles and deliver strong results to his clients. The types of assets he has managed include credit, fixed income, private equity, and hedge funds.
Every year the Institutional Investor Hedge Fund identifies 30 rising stars in the financial industry. The criteria for being named on this list include reputation, financial expertise, and showing a willingness to try new strategies and do things differently. In 2011 Gareth Henry made this list. They called him a “reformed math geek” who had shown the ability to really think outside the box. They said that he had been able to forge really good partnerships with insurance firms, pension funds, and sovereign wealth funds. They also credited his hard work and ability to deftly manage marketing efforts during his time with Fortress Investment Group.