Before the age of 30, José Auriemo Neto, better known as Zeco Auriemo by his peers, became president of JHSF. The company, owned by his family, had Zeco employed from the time he was a teenager. After years of acquiring experience and honing his skills, his knowledge of the market paid off as he established himself as one of the leaders of this young branch of his country.
Even as a teenager, Zeco Auriemo demonstrated an impressive knack for leadership. This was evident when he participated in the International Youth Coexistence in Japan, and when he lived for a time in Europe practicing horseback riding with Nelson Pessoa Filho. At age 17, Zeco began studying engineering at the Faculty of Engineering of São Paulo while also working at JHSF for parking administration. Ultimately, he had his sights on the corporation. Setting aside engineering, he pursued a career in the same vein as his father, Fábio Auriemo.
JHSF spent 20 years in a different market before it turned to incorporation in the 1990s, which currently represents more than 90% of the company’s net profits. Zeco was involved in several projects in many regions at this time, including São Paulo, Salvador, Manaus, and Punta del Este. The company focused on shopping centers for a vast majority of its time in operation before turning its attention to luxury condominiums.
Zeco saw potential in incorporation which focused on high income in the early 2000s. The rapidly growing market held untapped resources which encouraged the company to strategize and invest in the feasibility of Parque Cidade Jardim, a project on a plot of 80,000+ square meters in the region of Marginal Pinheiros. JHSF’s mobilization on this project, though deemed risky, proved an equitable venture as Zeco raised a profitable, luxury business out of the ground.